Building a sustainable freelance career with the DEEP strategy

Freelancing can be rewarding, but it also comes with challenges—especially when it comes to maintaining a steady income and a consistent workflow. One way to overcome this is through the DEEP strategy. The DEEP strategy is an approach designed to provide freelance translators with long-term stability and growth. This strategy is based on four interconnected principles: Diversification, Expansion, Elevation, and Prosperity.

Diversification is about broadening your range of services. Rather than sticking to one specialty, freelance translators can explore new areas such as editing, localization, or even subtitling. When expanding your skillset, you not only make yourself more marketable but also create a buffer against slow periods in one specific niche. A diversified portfolio can help you tap into new industries, collaborate with a broader set of clients, and maintain a steady stream of work. It also makes it easier to adapt to the changing demands of the translation market.

Expansion goes hand-in-hand with diversification but focuses on client growth. It’s essential to grow your client base strategically by targeting industries that are more stable or expanding in demand. Don't rely on always having the same two clients! For instance, translating for e-commerce platforms or digital content providers can offer more consistent work as these sectors grow globally. Expansion isn't just about volume but about cultivating relationships with high-quality clients who can offer repeat business. Maintaining solid relationships with existing clients while steadily seeking new opportunities helps build a balanced and resilient client base that supports your long-term goals.

Elevation is all about improving your skills and standing out in a competitive market. Whether through obtaining certifications, learning new technologies, or enhancing your understanding of a particular industry, continuous improvement ensures that your services remain in demand. Translators who invest in their education—such as mastering CAT tools or learning industry-specific terminology—often command higher rates and attract more specialized clients. Elevation also involves personal branding; positioning yourself as an expert in your chosen areas can make a significant difference when clients are deciding whom to hire.

Last but not least, Prosperity is the ultimate goal. By building a business that is diversified, strategically expanded, and continuously elevated, you can ensure not only financial stability but also personal fulfillment. Prosperity is about achieving both professional and personal growth—enjoying the work you do while feeling secure in your career path. 

The DEEP strategy can help you create a sustainable career that provides both financial security and satisfaction, allowing you to thrive instead of just surviving in a competitive industry.

Interested in learning more about the DEEP strategy? Catharine Lailson delves DEEPer during her International Translation Day presentation. Watch the full session for more in-depth insights on applying this approach to your business!

Watch the full presentation here»