ProZ.com Blog

What is SEO and what is it for?

February 10, 2020 / by Andrea Capuselli posted in profile, directory, SEO

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SEO, short for search engine optimization, is a cluster of practices and techniques for increasing the quality and quantity of visits of a website or a web page by targeting search engine users. Over half of all website traffic comes from organic search —that means, traffic from search engines that you aren’t paying for. In Google alone, 63,000 searches are conducted per second.

SEO settings affect not only how you show up on ProZ.com, but how (and if) you appear on search engines.

 

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