Thanks to everyone who made nominations for this, the sixth annual ProZ.com community choice awards. Voting is now open, so be sure to check out the nominees and cast your votes for your favorites in the categories for translation and interpreting at https://www.proz.com/community-choice-awardsRead More
Every year since 2013, the ProZ.com community choice awards are held to place a spotlight on language professionals who are active, influential or otherwise outstanding in various media, in both translation and interpreting. Nominees and winners are determined entirely by the ProZ.com community.Read More
ProZ.com Mobile, the application developed by ProZ.com for use on mobile devices, now offers the possibility of updating basic profile information even when your are away from your computer.Read More
- 55% of freelancers spend 3 hours a week on their online marketing efforts
- 51% of respondents considered marketing too time-consuming, and 41% felt marketing was too costly
- 83% are investing financially in online marketing of some sort
- 72% say they are spending less than but up to 100 USD a month in marketing (those who spend more than that report earning more)
- The average survey respondent had reached their income goal within two years of starting out
The survey sample were some 2,000 US freelancers of all types, so it is reasonable to expect those numbers to be somewhat different if we narrow it down to translators and interpreters, expand the sample to other countries, or both.
One number in particular that caught my eye was the monthly investment in marketing. 100 USD a month sounded pretty steep to me, but maybe I'm wrong. 1,200 USD in freelancer marketing a year. Do you spend that much on your marketing? If so, drop me a line, I'd be very interested in hearing about it and if you find it to be a good investment.
If you are already a paying ProZ.com member, you are spending between 12 and 18 dollars a month on marketing through your membership, though you get all the rest of the tools and opportunities available along with it. It's a kind of marketing that is easy to do, what we'd call passive marketing.Read More
ProZ.com Plus membership comes with all the benefits members have come to know over the past nineteen years, plus a lot of new tools and opportunities designed with the serious freelance language professional in mind. This series takes a look at these additional benefits, one at a time.
"The proof is in the pudding," I've heard, in response to the question "How do you show potential clients you can deliver what they are looking for, at the quality they seek?"