Many language professionals often overlook the importance of a tagline, and some might not even be familiar with the concept. Yet, a well-crafted tagline can be one of the most powerful tools in their marketing. Serving as a mini-summary, a tagline succinctly conveys what a professional does and the value they offer clients—essentially providing an “elevator pitch” in just a few words. A clear tagline not only enhances a linguist’s brand, but also helps make a memorable impression.
Read MoreShort, sweet, and memorable
Weekend Plan: Wine & Profile Shine
Perfecting your ProZ.com presence
Objective: enjoy a relaxing weekend activity while reviewing and enhancing your ProZ.com profile to see it through the eyes of potential clients.
Materials Needed
✓ Your favorite bottle of wine (or any preferred beverage)
✓ Comfortable seating (couch, patio, garden, etc.)
✓ Laptop or tablet
✓ Notebook and pen (or a digital note-taking app)
✓ Snacks (cheese, fruits, etc.)
Read MoreMeet the trainer: Tess Whitty
What are the benefits of working with direct clients?
Email me, call me, text me
The ability to establish real-time communication at the click of a button -- by text, voice or video -- is having a significant impact on business in general, and on the translation industry in particular. Meanwhile, translation companies are under pressure to complete translation projects more quickly. Given these factors, being able to make yourself readily available to a project manager in a time of need is a significant competitive differentiator.
Read MoreWhat are the challenges of working with direct clients?
The Blue Board record: a good rating matters
The ProZ.com Blue Board is the complete, searchable database of business records containing service providers' feedback and rating. When leaving feedback on a client / translation agency / company, linguists are asked to enter a number from 1 to 5 corresponding to their likelihood of working again (LWA) with them. Entries may also contain information about quality management, on-boarding processes and payment procedures.
Read MoreMaking your own luck: An interview with Sheila Wilson
"I officially retired" said Sheila Wilson in a recent email message. "Thank you and all the team at ProZ.com for everything the site has provided for me since 2007."
Read MoreTips, tricks and templates for your translation resume
In the fast-paced language industry, it's essential to have a strong and attractive resume always ready to go. Of course, what makes a resume work for one language professional may not do the trick for another, and there's no one-size-fits-all. On the contrary, you should aim to stand out from the crowd: your resume, like your ProZ.com profile, will be more effective if it's personalized.
These suggestions are meant to help you arrive at your ideal resume, or even resumes: plenty of freelancers will have different CVs to use in the various markets they target or to represent their different services. Remember that you should update your resume regularly, so don't stress about landing your perfect CV on the first try —it's likely you'll find something new to improve every time you look at it with fresh eyes.
Read MoreA web widget is an independent application that can be embedded into a web-page, blog, or profile on a social media site and that will enable the display of information (your client feedback) or the call for an action ("Follow me").
Read MoreWhat is branding and how can it help you?
Last September 30 and October 1 ProZ.com/TV hosted the annual International Translation Day event celebrating the translation and localization industry. One panel in particular focused on how branding can make or break a business, whether the business is an agency or an individual freelancer.
Ludmila Golovine (MasterWord Services' CEO), Samantha Reiss (Lilt’s Head of Services), Marina Ilari (Terra Translations' CEO) and Andrew Thomas (Senior Portfolio Marketer at SDL) discussed branding in a refreshing and unstructured talk moderated by ProZ.com's own Paul Urwin.
Read MoreParenting, communities, how to get new clients, SDL Trados 2021 and inside the mind of a translator on day two of ITD 2020
Join ProZ.com/TV for the second day of a free live event on October 1 to celebrate International Translation Day. ITD 2020 streams live through ProZ.com and its social media platforms starting at 9:55 GMT on Thursday.
Yoga at your desk, audio visual translation, interpreting, collaboration on ITD 2020 day one
Join ProZ.com/TV for a free live event September 30 and October 1 to celebrate International Translation Day. ITD 2020 streams live through ProZ.com and its social media platforms starting at 9:20 GMT on Wednesday.
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Profile picture, name, and tagline: why they matter
Looking for a translator within a platform with over a million users can be difficult, and standing out from the crowd can be seen as an impossible task. However, there are a few things you can do to increase your possibilities to meet new clients within ProZ.com that do not take too much time or effort.
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