Many language professionals often overlook the importance of a tagline, and some might not even be familiar with the concept. Yet, a well-crafted tagline can be one of the most powerful tools in their marketing. Serving as a mini-summary, a tagline succinctly conveys what a professional does and the value they offer clients—essentially providing an “elevator pitch” in just a few words. A clear tagline not only enhances a linguist’s brand, but also helps make a memorable impression.

Lucía Leszinsky