Many language professionals often overlook the importance of a tagline, and some might not even be familiar with the concept. Yet, a well-crafted tagline can be one of the most powerful tools in their marketing. Serving as a mini-summary, a tagline succinctly conveys what a professional does and the value they offer clients—essentially providing an “elevator pitch” in just a few words. A clear tagline not only enhances a linguist’s brand, but also helps make a memorable impression.
Read MoreLucía Leszinsky
Recent Posts
Short, sweet, and memorable
In an era where gender inequality is still widespread, the translation industry presents an intriguing paradox: while male employees often out-earn their female colleagues in salaried roles, women freelancers in this field are thriving, out-earning men by a notable margin.
Read MoreMentoring: a two-way street with a few fun facts
When some people think of mentoring, they often imagine a one-sided relationship where a seasoned expert passes down wisdom to a less experienced individual. While that may be true in most cases, mentoring is far more dynamic and beneficial for both parties involved.
Read MoreWomen leading the way towards accessibility: the journey of translating Woolf's ‘Lunes o martes’
In the latest interview for the ProZ.com Women in Translation initiative, I had the pleasure of speaking with an incredible group of women who collaborated on a groundbreaking project: the Spanish translation of Lunes o martes, a collection of short stories by Virginia Woolf. This is the first book in the Clásicos accesibles (accesible classics) collection from Ciempiés, an independent publishing house focused on accessibility and inclusivity.
Read MoreBeyond the screen: why networking matters
“Networking! Networking! Networking!” responded with enthusiasm—and complete conviction—one of ProZ.com members when asked what they would like to be able to do more easily through the new version of ProZ.com currently being developed behind the scenes.
Read MoreThe hidden struggles of success: when imposter syndrome haunts language professionals
A few days ago, I shared a reflection on LinkedIn (in English) and Instagram (in Spanish) about the increasing resonance of imposter syndrome in professional conversations. I didn’t expect it to trigger so many direct messages from people, both familiar and new, who all shared a common experience: they had dealt with imposter syndrome and felt compelled to share their stories with me.
Read MoreA conversation with Chantal Wright: pioneering gender equality in literary translation
Continuing the celebration of Women in Translation Month and taking advantage of the few days left in August, I had the pleasure of meeting and chatting with Chantal Wright, Professor of Creativity and the Language Industry at ZHAW Zurich University of Applied Sciences and, none other than the founder of The Warwick Prize for Women in Translation, now coordinated by Holly Langstaff. And when I say "I had the pleasure..." I really mean that it was an honor and a privilege to chat with someone I personally admire greatly for her work, who is also incredibly kind.
Read MoreAmplifying voices: celebrating women in translation month
Women in Translation Month (WIT Month) is an annual celebration held in August, dedicated to promoting and honoring women authors who write in languages other than English and the translators who bring their voices to a broader audience.
Read MoreWeekend Plan: Wine & Profile Shine
Perfecting your ProZ.com presence
Objective: enjoy a relaxing weekend activity while reviewing and enhancing your ProZ.com profile to see it through the eyes of potential clients.
Materials Needed
✓ Your favorite bottle of wine (or any preferred beverage)
✓ Comfortable seating (couch, patio, garden, etc.)
✓ Laptop or tablet
✓ Notebook and pen (or a digital note-taking app)
✓ Snacks (cheese, fruits, etc.)
Read MoreOn International Translation Day weekend in 2023, I met Danielle Sanchez. Coincidence? I don't think so. Danielle had just upgraded her ProZ.com membership to the new Premium monthly option and something told me she knew exactly what she was doing. The Premium membership option was released to those who would like to enjoy all the benefits available at ProZ.com, but also to those who understand the importance of expanding their online presence (the Premium comes with a website). But that's not all, since Danielle already had a great website that she created herself, I knew she was up to something else: the AI component also included in Premium. (For more information about the Premium monthly option click here).
Read MoreInternational Translation Day: celebrating and raising awareness
It is said that Gabriel García Marquez liked the English translation of his book 'One Hundred Years of Solitude' more than his original Spanish version, and that King Edward III gave Geoffrey Chaucer a gallon of wine a day for the rest of his life as an award for his literary works and translations (that's more than 3.5 liters a day!) Historically, women would not sign their translations with their names , but used pseudonyms to avoid rejection of their work, while 'The Adventures of Pinocchio' by Carlo Collodi would become the most translated piece of all times (leaving aside religious books). No matter what period in history we check for facts, translation is always there --or better still: it's there, but most people are not aware of it.
Find your way through the maze at the ProZ.com's annual conference
ProZ.com's 14th annual online conference to celebrate International Translation Day is happening soon. If you have created an account at ProZ.com with the objective of meeting clients, don't miss the session "Finding ways through the maze: how clients and professionals meet at ProZ.com" on September 28th.
Read MoreEmail me, call me, text me
The ability to establish real-time communication at the click of a button -- by text, voice or video -- is having a significant impact on business in general, and on the translation industry in particular. Meanwhile, translation companies are under pressure to complete translation projects more quickly. Given these factors, being able to make yourself readily available to a project manager in a time of need is a significant competitive differentiator.
Read MoreWorld Refugee Day: an interview with Aimee Ansari
Every June 20th, the world celebrates World Refugee Day to honor refugees from around the world. The day, formerly known as Africa Refugee Day, was established in 2001 in recognition of the 50th anniversary of the 1951 Convention Relating to the Status of Refugees, and designated as an international day in 2000 by the United Nations.
Read MoreOne post, dozens of vendors, quick quotes management
Any business or individual can outsource via ProZ.com using any of these two methods: job postings and the directory.
The directory allows outsourcers to search over 1 million linguists with over 20 search criteria, and contact them directly through their profiles. The directory represents the primary means that outsourcers use to find translators and interpreters at ProZ.com.
Job postings, on the other hand, allow outsourcers to share an offer and receive quotes from suitable language professionals.
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