Many language professionals often overlook the importance of a tagline, and some might not even be familiar with the concept. Yet, a well-crafted tagline can be one of the most powerful tools in their marketing. Serving as a mini-summary, a tagline succinctly conveys what a professional does and the value they offer clients—essentially providing an “elevator pitch” in just a few words. A clear tagline not only enhances a linguist’s brand, but also helps make a memorable impression.

Lucía Leszinsky

Perfecting your ProZ.com presence

Objective: enjoy a relaxing weekend activity while reviewing and enhancing your ProZ.com profile to see it through the eyes of potential clients.

Materials Needed

✓ Your favorite bottle of wine (or any preferred beverage)

✓ Comfortable seating (couch, patio, garden, etc.)

✓ Laptop or tablet

✓ Notebook and pen (or a digital note-taking app)

✓ Snacks (cheese, fruits, etc.)

Lucía Leszinsky

For language freelancers looking to attract new clients and outsourcing work online, building trust is crucial. With many professionals to choose from on freelancing platforms, outsourcers want to feel confident they are hiring someone reliable and skilled.

Here are some key ways to establish trustworthiness right from the start:

Mike Donlin

Would you like to unsubscribe from specific company job notifications? ProZ.com offers the option to filter job posters by profile, Blue Board number and Blue Board score.

Mike Donlin

Language-related credentials reported by ProZ.com members may be verified. These credentials are shown in the professional profile, some pools, and might be used to restrict job postings.

Mike Donlin

As a freelancer looking for opportunities on ProZ.com, your professional profile is your most important tool. Here are some ideas to take your profile from good to great, and attract clients' attention at a higher rate.

The first thing you need to know is that, while many agencies and end clients post public job openings on ProZ.com, the great majority (up to 80%!) of the work volume that flows through the site actually comes from job offers sent privately via profile messages. 

Mike Donlin

As a freelancer at ProZ.com, you have the option to include rates. Some do, some do not.

In a previous ProZ.com Facebook group discussion, Andrew Morris suggested that he always preferred not to in the early days when seeking out new clients all the time, because some clients surprise you by offering you more than you’d have naturally stated.

That seems like a simple explanation for one side of the debate.

Mike Donlin

The ability to establish real-time communication at the click of a button -- by text, voice or video -- is having a significant impact on business in general, and on the translation industry in particular. Meanwhile, translation companies are under pressure to complete translation projects more quickly. Given these factors, being able to make yourself readily available to a project manager in a time of need is a significant competitive differentiator.

Lucía Leszinsky

It’s vital to inhabit the right mindset as a freelancer, which includes both the story we tell ourselves, and the emotional state we inhabit. But none of that means we don’t have to have the core skills to do the job, day in day out, or the strategies to get the word out and begin to interact with clients.

Whether that’s in your website, your marketing, your social media pronouncements, or your attendance at trade fairs and industry conferences… the list goes on.

Mike Donlin

Professional membership puts ProZ.com to work for you as a marketing tool that helps freelancers connect with outsourcers - even when you are not working.

Mike Donlin

Crowdin, a cloud-based localization management solution that speeds up and automates localization, has integrated with the ProZ.com API and added three new apps to its store that can enhance the experience of its users. Managers and translators can benefit from these additions to search multiple glossaries, hire freelancers, and make payments. 

Mike Donlin

A new year is getting started, and so are some of our new site members.  At ProZ.com, there are members who are starting out, also some who have been in the profession for a while, and even many who have a steady list of clients. What do they all have in common? They have invested in their businesses through membership as a smart strategy to be prepared for whatever tomorrow brings. So, congratulations for such a smart move, members, and welcome!

Lucía Leszinsky

Year 2021 is almost over and the site team would like to thank you for spending it with us!

Lucía Leszinsky

As a freelancer, you might be wondering if word of mouth works for you. Most freelancers are entirely remote, isolated from the coming and goings of the average business, which means that it's less likely that they will get word-of-mouth conversion clients. But is that true? Not at all! Here are some ideas of how to get word of mouth business.

Mike Donlin