If you're like me, you might have to occasionally Google "transcreation" when you see the word pop up, just to make sure (again) that you are clear on what is being talked about. 

 

I think I get the idea now. I think.

 

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Book translation is a unique field that requires both deep knowledge of the languages and the culture involved. It is not even translation but rather “rewriting” in another language or “re-authoring”, a process which is now referred to by many as transcreation. A book translator does their best to deliver the same idea as the idea of the original text, conveys the style and the energy of the original, and even may create new words in order to show a reader the fantastic world that the author created in their masterpiece. 

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ProZ.com head of training Paul Urwin discusses "Transcreation Essentials" in the latest episode of the ProZ.com podcast. Urwin interviews Nina Sattler-Hovdar, one of the best know global transcreators, and creator of ProZ.com Spotlight Training course "Learn how to get started and prosper in transcreation".

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