Last September 30 and October 1 ProZ.com/TV hosted the annual International Translation Day event celebrating the translation and localization industry. One panel in particular focused on how branding can make or break a business, whether the business is an agency or an individual freelancer.
Ludmila Golovine (MasterWord Services' CEO), Samantha Reiss (Lilt’s Head of Services), Marina Ilari (Terra Translations' CEO) and Andrew Thomas (Senior Portfolio Marketer at SDL) discussed branding in a refreshing and unstructured talk moderated by ProZ.com's own Paul Urwin.
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