BP is an annual conference that brings translators from all over the globe together to talk about industry trends, marketing, CPD and more. And network. And have fun.Read More
For those not familiar, a ProZ.com powwow is an informal, local get-together of language professionals. Any ProZ.com member can propose and organize a powwow in their area. Since 2001, thousands of powwows have been held around the world, in 110 countries.
So far, 454 powwows have been held in 63 cities in the UK, with 3,748 attendees total. At least 50 of those powwows have been organized by Victoria Burns and Alexandra Chapman. This May 5th, Alexandra and Victoria are celebrating 10 years of powwows in Cardiff by holding -- you guessed it -- another powwow!
I asked Alexandra and Victoria to talk a bit about how the Cardiff powwows got started, what the experience has been like, and what benefits they have been able to see from coming together in person with colleagues. Here is what they had to say:Read More
- 55% of freelancers spend 3 hours a week on their online marketing efforts
- 51% of respondents considered marketing too time-consuming, and 41% felt marketing was too costly
- 83% are investing financially in online marketing of some sort
- 72% say they are spending less than but up to 100 USD a month in marketing (those who spend more than that report earning more)
- The average survey respondent had reached their income goal within two years of starting out
The survey sample were some 2,000 US freelancers of all types, so it is reasonable to expect those numbers to be somewhat different if we narrow it down to translators and interpreters, expand the sample to other countries, or both.
One number in particular that caught my eye was the monthly investment in marketing. 100 USD a month sounded pretty steep to me, but maybe I'm wrong. 1,200 USD in freelancer marketing a year. Do you spend that much on your marketing? If so, drop me a line, I'd be very interested in hearing about it and if you find it to be a good investment.
If you are already a paying ProZ.com member, you are spending between 12 and 18 dollars a month on marketing through your membership, though you get all the rest of the tools and opportunities available along with it. It's a kind of marketing that is easy to do, what we'd call passive marketing.Read More
Since 2009, ProZ.com has hosted an annual, free, online event for language professionals in celebration of International Translation Day (ITD), September 30th. You can see past events at ProZ/TV. The name of the day notwithstanding, interpreters also deserve some of the spotlight at these events! Here is a selection of some recorded sessions from past ITD events which may be of interest to you if you interpret, or are considering getting into the interpreting field...
Giampiero Lungone is an industrial-technical interpreter in engineering training, working in Italian - Spanish - English. He recently joined the ProZ.com Interpreter Pool, one of the new pools of screened language designed to make it easier for clients to find experts. In this post, Giampiero talks about how he got started in interpreting, a bit about his work, and some considerations to keep in mind if you are thinking of starting a career as an interpreter.