What is branding and how can it help you?

Last September 30 and October 1 ProZ.com/TV hosted the annual International Translation Day event celebrating the translation and localization industry. One panel in particular focused on how branding can make or break a business, whether the business is an agency or an individual freelancer.

Ludmila Golovine (MasterWord Services' CEO), Samantha Reiss (Lilt’s Head of Services), Marina Ilari (Terra Translations' CEO) and Andrew Thomas (Senior Portfolio Marketer at SDL) discussed branding in a refreshing and unstructured talk moderated by ProZ.com's own Paul Urwin.

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Business Member Spotlight: Lilt

 

Co-founders John DeNero and Spence Green met while working on Google Translate during the summer of 2011. They believed that better machine assistance could make translation more enjoyable for translators and more available for those who seek information. By 2014, a research prototype of an interactive, machine-assisted translation system had been built. Lilt was founded in 2015 to bring this technology to the world.

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Business Member Spotlight: Acolad

Acolad began 26 years ago as a family business named Technicis. They have expanded over the years, and today are known as the Acolad Group. With over 1000 employees in 14 countries and more than 18000 freelance translators who work with Acolad, it doesn't come as a surprise that they have become one of the most dynamic leading services providers in the industry.

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Watch the #LocNowAndFuture recordings on ProZ.com/TV

On June 15, ProZ.com/TV hosted the first #LocNowAndFuture, a virtual event centered around the changes COVID-19 has brought and the challenges that will arise in the localization sector in this “new normal”.

 

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Business Member Spotlight: LingoFocus

Last month we started this series of top-flight LSPs. Now it's time to shine the spotlight on LingoFocus, a medium-size translation agency with an East-meets-West approach born out of the hope and commitment of its two founders. 

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Business members can personalize batch emails

For many project managers and recruiters, sending mass emails should be avoided at all costs as they lack the touch of personalization they strive for when reaching out to potential service providers.

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Business Member Spotlight: elionetwork

Some translators are happy to work for small or boutique agencies. However, for those that want to make their way into more global markets and work with a team spanning three countries and serving clients from all around the world, elionetwork might be a good fit.

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Translation A to Z: Agency

Over at the Translators and Interpreters (ProZ.com) Facebook Group, Andrew Morris is going through the "translation alphabet" from A-Z and offering discussions for translators along the way. From time-to-time, those musings will be added to this blog. Often they are modified for a larger audience. Here is a sampling of #TranslationAtoZ_A


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COVID-19 related jobs can be tagged for language job postings

A jobs checkbox on ProZ.com with a new COVID-19 tag now enables job posters to tag their jobs as "Covid-19" and service providers to filter Covid-19 jobs. Many job posters are already using this option to connect with some of the 1 million language professionals at ProZ.com.

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My client isn't paying me! What can I do? —Part 1

You already know how to assess a new client and decide if you're comfortable starting a professional relation with them. Unfortunately, clients new and old may sometimes get behind with payments for a number of reasons. From a change of personnel in the finance department, through an inefficient new management software, all the way to cashflow issues; there are a myriad factors that may cause a client who has long been reliable and trustworthy to leave your invoice unpaid.

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How to subscribe to ProZ.com blog updates via email

Do you enjoy reading this blog? Stay updated through the email updates feature. You can decide to receive notifications on new blog posts instantly, daily, weekly or monthly.

You're probably at the blog already, so look to the upper right: enter your email, choose notification frequency and hit Subscribe. 

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Membership means commission-free access to translators and translation companies

ProZ.com's unique membership model means that when outsourcers and service providers connect via ProZ.com, neither side is charged any commissions or fees. Meet a client or provider, and the relationship is yours, unencumbered, forever. What does this mean?

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Get language professional membership in local currency


Options are available to purchase membership at ProZ.com through local currency and payment contacts in 25 different countries. This means you or your business can benefit from ProZ.com membership by purchasing in your currency in a way that might be more effective for you.

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How to use PayPal for individual ProZ*Pay payments

Do you find that when you try to pay a freelancer with PayPal, they can't accept it? ProZ*Pay offers you the option to fund your payment with PayPal while the recipient receives payment in the way they prefer.

Funding an individual payment with PayPal can be completed immediately through ProZ*Pay.


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Pages are for businesses, profiles for individuals

ProZ.com recently added business pages to the platform. This change brings ProZ.com more in line with similar platforms where businesses are displayed differently from employees.

So from now on at ProZ.com, profiles are for people, pages are for businesses.

This might be new to some businesses whose company identity was often shared among many employees. Every employee is now invited to build their own profile, for a unique identity. Each confirmed employee will also be able to perform actions on behalf of the business.  

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