What is branding and how can it help you?

Last September 30 and October 1 ProZ.com/TV hosted the annual International Translation Day event celebrating the translation and localization industry. One panel in particular focused on how branding can make or break a business, whether the business is an agency or an individual freelancer.

Ludmila Golovine (MasterWord Services' CEO), Samantha Reiss (Lilt’s Head of Services), Marina Ilari (Terra Translations' CEO) and Andrew Thomas (Senior Portfolio Marketer at SDL) discussed branding in a refreshing and unstructured talk moderated by ProZ.com's own Paul Urwin.

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Translation Postcards: Alda Lima in Rio de Janeiro, Brazil



Life as a translator can be tough when you live in one of the world’s most iconic cities. Just imagine having to look at the fabled Sugar Loaf mountain or the immense statue of Christ the Redeemer every time you leave your home in Rio’s South Zone. Or having nowhere to jog but the famous wavy black and white sidewalk on Copacabana Beach. Nothing to see but the beautiful tanned people hanging out on Ipanema, listening to the ocean surf crashing onto the shore. And on top of that, all that music, all that sun, in a climate where winter lasts a massive 5 days on average.

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Translation Postcards: Dalih Sembiring in Sewon, Indonesia



The facts are enough to make your mind boggle. Indonesia is a vast archipelago in Southeast Asia, made up of no fewer than 17,000 islands. Some of the names will be familiar, such as: Sumatra, Bali, Papua, Borneo, Sulawesi, and Java. The country won independence in 1945 after centuries of colonial history, beginning with Portuguese and British traders, but mostly under Dutch rule, when the country was known as the Dutch East Indies – at least to Europeans. It’s the fourth most populous country in the world, (after China, India and the US) with 267 million citizens, and the world’s most populous Muslim-majority country.

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International Translation Day 2020 event includes new networking activities



ProZ.com celebrates International Translation Day with two full days of online sessions, panel discussions, live Q&As, live chat, and more! For the first time, International Translation Day will include remote networking sessions to meet colleagues and peers from your home right after the conference is over.

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Translation Postcards: Joao Correia in Coimbra, Portugal



To the Romans it was known as Aeminium, while the Moors called it Qulumriyah, but today we know it as Coimbra, a city with a history that dates back over 2,300 years. Beyond its varied names, the city is home to some fascinating secrets. Officially, it’s still the Portuguese capital, although most Portuguese are unaware of this – and was the birthplace of the country’s first six kings. And slightly closer to home, the traditional garb worn by its university undergraduates inspired the dress of students at J. K. Rowling’s Hogwarts.

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Translation Postcards: Joseph Kuria in Nairobi, Kenya



Close your eyes and think of Kenya. Chances are the first things that come to mind are majestic wildlife and famed long-distance runners. But there’s a lot more to the country than these easy clichés, and where better than Nairobi to start finding out…

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One Minute T&I available in Facebook group Translators & Interpreters (ProZ.com)

ProZ.com head of training Paul Urwin has created a series of episodes to discuss topics for translators and interpreters. The episodes will appear as part of the Facebook group Translators & Interpreters (ProZ.com). The audio recording is very short (hence the name!), with the idea that it leads straight into a discussion in the comments. Transcripts from the first two episodes are included here.

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Translator and globetrotter: Elena Romero


The first thing that strikes you about Elena Romero is how relaxed she is. Not to mention her easy-going and fluent English. Surely it can’t all be because she spent two years in London in her early 20s? But dig a little deeper and you see why: Elena spends her life travelling, much of it in English. Having left the narrow confines of her small town in the Canaries (ironically enough, a destination coveted by most of the world), she has roamed extensively – in Europe and SE Asia in particular, and counts Bali among her favourite places of all.

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Portrait of an Entrepreneur: Yassine El Bouknify in Morocco


Ask Yassine El Bouknify what he enjoys about being a freelance translator and he responds without hesitation: the chance to work with other professionals and clients; the mobility bundled up with the job, and the ability to choose who he works for. In short, being his own boss. Just two years into his career, he’s obviously understood what makes freelance life tick. 

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Translation Postcards: Sara Arilla in Zaragoza, Spain

Let’s begin with a fun fact: “Zaragoza” is actually a Hispanicisation of “Caesaraugusta”, the city’s Roman name. The city, capital of Aragon in Spain’s north-eastern region, boasts a rich history that stretches back to pre-Roman times, and fascinating sights from the Roman, Moorish and Christian periods, from amphitheatre to the Aljafería Palace to an impressive cathedral and of course the “El Pilar” basilica (see cover picture), which dominates the central square.

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Translation Postcards: Ady Namaran Coulibaly in Accra, Ghana

Akwaaba! That’s how you say “Welcome” in Twi, the most widely spoken local language in Ghana. Although indigenous to the Ga Tribe, massive urban migration has led to the majority of people using Twi for day-to-day activities. Akwaaba is therefore likely to be the first word you hear on landing at Kotaka International Airport in Accra. Welcome, in fact to the country popularly known as the Gateway to Africa – a hospitable, culturally diverse nation with a fast-growing economy.

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Translation Postcards: Clair Pickworth in Rémalard-en-Perche, France



Ever thought of slowing things right down? You wouldn’t be the first. Slow food is all the rage in the world’s foodie community, but why restrict yourself to the dining table? There are places where life itself proceeds at a gentle pace, enabling you to smell the coffee, the roses, and sundry other countryside aromas besides!

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ProZ.com and MCIS Language Solutions join forces in online training initiative

ProZ.com and MCIS Language Solutions have teamed up for online training. Details on the new initiative are available in the press release that appeared on Slator below and as part of an online forum 9am EST / 2pm UK / 3pm Europe at https://www.proz.com/tv/traininginfo.
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Translation Postcards: Lovenah Panray in Quatre-Bornes, Mauritius

Shall we begin with a little geography and history lesson? Mauritius is an island nation in the Indian Ocean about 2,000 km off the south-east coast of Africa (see map on following page). First identified by Arab sailors in 975, it was named “Dina Arobi”. The Dutch took possession of the territory for over a century in 1598, then abandoned it in 1710. The French took control in 1715 and named it Isle de France, but then officially ceded it to Great Britain in 1814, who held it until Independence in 1968.

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Translation Postcards: Lina Berova in Munich, Germany


For someone who loves a combination of city life and natural beauty, Munich is perhaps the perfect place. But that wasn’t the impression Lina Berova first had of the city. Having moved aged 14 with her family to the town of Doebeln in Saxony, she visited Munich in 1998 to see her grandparents, who were already living there. She found it dark, cold and unfriendly…

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